Alexa Fairchild is the brainchild of a close-knit family with both American and European backgrounds and an inherited passion for fashion – Stephen and Erin Fairchild, and their two daughters, Alexa and Natasha. In their different yet complementary roles, each member brings an invaluable contribution. Alexa is Creative Director and Co-Managing Director; Erin is Co-Managing Director and Chief Marketing Officer; Natasha is Visual Manager. With his extensive fashion background, Stephen is a consultant providing expertise, drive and insight.
The collection reflects the family’s love of travel, culture and sports, especially surfing (Stephen and Natasha are avid surfers always in search of the perfect wave), skating, skiing and riding.
With experiences that range from publishing to communications to design, all the family members are well-versed in all aspects of the fashion industry for several generations. Stephen and Erin have worked with the world’s most influential designers, gaining an extensive yet in-depth experience.
An ex-horseback rider herself, Erin transmitted her passion to Alexa, whose dream is to compete in dressage in the Tokyo Olympics. It was only natural for Alexa to fuse her two passions – horses and fashion – creating a cultivated, street-creed collection. Natasha, Alexa’s younger sister, is currently studying film and digital production at Regent’s University in London.