Last updated: 2.11.2017

AF Fashion SPRL, a company under Belgian law, with trade name Alexa Fairchild (hereinafter: “Alexa Fairchild”, “us”, “we”, or “our”) operates (the “Site”). This privacy policy applies to the Alexa Fairchild services. You should be aware that Alexa Fairchild cannot be held responsible for the privacy policy of other sites and sources.

Alexa Fairchild, with registered offices at Avenue du Maréchal 17B, 1180 Uccle, Belgium, registered under company registration number 0682.770.429, RPM Brussels, will act as the data controller in the framework of this privacy policy. By ticking the “I accept” box, you consent with the specific aspects in this Privacy policy. Whenever important changes are made to this policy, we will ask for your consent once again. Alexa Fairchild respects the privacy of all users of its Site and shall ensure the personal information you provide is treated confidentially.

We are aware of the trust you place in us. We see it as our responsibility to protect your privacy. On this page, we will let you know what information we collect when you use our Site, why we collect it and how we improve your user experience. Thus, you will understand exactly how we work.

I.Which data do we collect?

I.1. Data we receive from you

Only when you fill in the contact form provided on our website, we will process the following types of personal data:

  • First name
  • Name
  • Address
  • Email
  • Phone*
  • Customer type
  • Company*

Apart from the phone number and the Company of the customer, all of these data are necessary for the performance of the Distance Agreement between us.

We also keep other than the data mentioned above, company data such as VAT number or enterprise number, the coordinates of contact persons of the legal entity (name, function, telephone,…) as well as of the associates, partners in the business. Possible interests we can satisfy with our services and activities are also collected.

I.2. Data we receive automatically

We can collect some Personal Data through the use of cookies: see title V of this Privacy Policy.

Some other (Personal) Data can be collected without the use of cookies. They can only be read and used during your visit to our Site:

1° Your TCP/IP-address;

I.3. Data we receive from third parties

When we receive Personal Information from third parties we will inform you personally. Alexa Fairchild has however no intention to do so in the future.


II. Why do we collect these data? BASED ON WHICH LEGAL GROUND?

Your Personal Data will be used to enable us to correctly handle the agreement you entered in with us or to provide assistance regarding a specific request or complaint. This way we can, for example, send you a digital invoice or have a package delivered at the correct address.

Obviously, when there is a legal requirement imposed on Alexa Fairchild to process Personal Data, like warranty obligations etc., we will process these Personal Data.

Second, we use your information for direct marketing purposes, such as newsletters. You will only receive electronic direct marketing communications from third parties if you have given us your explicit consent by ticking the box provided on our Site.

We also use your personal data for statistical purposes and to improve our services and products (for example: after sale services). These processing activities are thus based on a legitimate interest of Alexa Fairchild.

We do not transfer your personal data to countries outside of the European Economic Area.

We do not make automatic decisions (whether or not based on profiling) that affect you in any way.


III. Data Retention Periods

Your Personal Data will only be processed for as long as this is necessary for the purposes mentioned above. Unless there is a justified reason to retain the Personal Data, for example for sending newsletters, the Personal Data will be deleted one month after the end of the warranty period or the applicable statute of limitation for claims based on the product or service in question (whichever is later will be applied).


IV. Your rights

You can get access to your Personal Data and rectify or erase them, free of charge. You also have the right to restrict the processing of your personal data.

If you do not wish to receive newsletters or information about our products, you can at any moment and without motivation object to the processing of your Personal Data for these purposes (“unsubscribe”). You can do this by sending us an e-mail or by contacting as at the address mentioned below. You can also do this by clicking on the unsubscribe link in our advertising e-mails.

Moreover, you have the right to data portability for the Personal Data you have provided to Alexa Fairchild. If you want more information on your rights, you can always contact us or take a look at the website of the Belgian Data Protection Authority (

To exercise these rights, we ask you to send a clear request, to the address mentioned below, that states clearly what it is you want to know, rectify or erase. This request needs to be signed and dated and contain a copy of the front side of your identity card.

You should specifically motivate your request, when you want to rectify or erase Personal Data or restrict the processing thereof. Once these conditions are fulfilled, Alexa Fairchild will execute your request as soon as possible and send you a message on this matter.


V. Cookies

V.1. What are cookies?

Cookies are small files that are saved on your computer when you visit web pages. They contain information linked to a web browser and the specific website. They are saved in a specific folder on your hard drive. If you return to a specific website, this page can recognize the visitor by means of the cookie and further elaborate the history.

Cookies are used to increase visitor-friendliness: by identifying visitors with a cookie, they do not always have to enter the same data such as login information or screen settings every time you visit the website.

V.2. Which kind of cookies exist?

Often a distinction is made between two large groups of cookies:

  • First party cookies: these cookies are created by a website to have the web page function better. They regulate the technical part of a site, such as language choice or remembering the products in the shopping basket in an online store. The visited website creates and places first party cookies.
  • Third party cookies: these cookies are created and placed on your computer by another (third) party than the website you visit. They remember the behavior of a surfer. Examples are social media such as Facebook or Twitter, but Google Analytics as well. This is the system used most to measure website visits.

Cookies required for the correct functioning of the site do not require permission. All other cookies do.

V.3. Which cookies do we use?

We will only use first party cookies to help improve your user experience on the site. We do this by recording specific information about the user such as the language chosen, the pages visited and the duration of the visits.

V.4. How to manage cookies?

You can do so by adapting your browser settings. You can choose to block cookies or to accept only cookies from specific websites.

Below, you will find an overview of the possibilities the browsers offer to manage cookies.

  • Google Chrome: Open your browser. Click the Chrome menu and choose settings. Click display advanced settings and then the button Settings for content in the ‘Privacy’ section. In the ‘Cookies’ section you can edit your cookies settings and remove cookies.
  • Internet Explorer: Open your browser. Click Tools and then Internet options. Click the ‘Privacy’ section and choose the level you want with the slide control. You can also change this manually by clicking Advanced. A distinction is made between permanent direct cookies (first party cookies), permanent indirect cookies (third party cookies) and temporary cookies (session cookies). You can remove cookies by means of the main screen of internet options.
  • Mozilla Firefox: Open your browser. Select Privacy. Set Firefox to Use adapted settings for history. To switch cookies on, put a checkmark with Accept cookies of websites. To switch off cookies, remove this checkmark. Firefox also gives you the possibility to switch off cookies of third parties (third party cookies). Furthermore you can set for how long cookies can be kept. Click Show cookies and you can remove one or several cookies.
  • Safari: Open your browser. In Safari, cookie administration is limited to one screen. In tab sheet Preferences click Privacy. You then have three possibilities to accept cookies. Via Show Cookies you can also remove cookies.
  • Opera: Open your browser. Click the Extra menu and then Preferences. Via Advanced and Cookies you can set your cookies settings. You also have the possibility to have new cookies removed automatically when you close each Internet session. Moreover, you can decide about each cookie that is sent to your computer. You do this by clicking Ask me before accepting cookies. Each time a site wants to save a cookie, a dialog box is displayed.


VI. Security measures

Alexa Fairchild has taken all reasonable and appropriate technical and organizational measures to ensure that your Personal Information is processed securely.

If you have any questions on these security measures, feel free to contact us at the address mentioned below.

Within Alexa Fairchild, the Personal Data are only available for people who need to have access to them in relation to their job.

At no moment in time we will sell or rent out your Personal Data to Third parties. Occasionally we may use an external processor. If we do this, we will always ensure that your information is handled confidentially and in a safe manner. We also always draw up a contract with these processors. This way the processor will never be allowed to use your data on their own initiative and your data has to be erased as soon as the processor has finished the assignment.

VII. Contact information

For all your questions regarding this Privacy Policy, you should contact us at the address below. If you have any complaints regarding the processing of Your Personal Data, you should first address this complaint to the following address by registered mail:

Data Protection desk
Avenue du Maréchal 17B,
1180 Uccle

Afterwards, you can contact your Data Protection Authority to assist you or to file a complaint.