Alexa Fairchild Logotype

ABOUT THE BRAND

“WE ARE FEARLESS IN OUR APPROACH TO LIFE, IN THE CHOICES WE MAKE, IN WHOM WE CHOOSE TO BE.”

More than just a new fashion brand, Alexa Fairchild is a lifestyle project with a strong streetwear vibe channeled through statement pieces that inspire freedom of expression, individuality and the pursuit of adventure.
Seasonless and gender-neutral, each garment is entirely hand-crafted in Italy by expert artisans who match the highest forms of expertise to technical innovation. Cases in point are the use of reflective piping to be visible in the dark and an exclusive anti-bacterial and hypo-allergenic Luxor nylon for leggings and technical tops.
The result is great stand-alone pieces to be mixed-and-matched liberally and that can be purchased year-round.
Deeply interlaced with the brand is the concept of a “Freedom Tribe,” a dynamic vision and approach where like-minded, risk-taking and fearless dreamers of different ages and walks of life, connect to stand out of the pack as they follow their dreams.

A very special thanks to:

Art Direction: Low Studios, Copenhagen, Denmark
Photography: Henrik Bulow
Music on Brand videos: Songwriter and singer Tessa Dixson “Prayer”
Web Design: Kasper Andkjaer Nielsen – fjerde.tv
Business Advisor: Serge Van Oudenhove
Location for Campaign Shoot: Comporta, Portugal